One line in your footer decides whether your next campaign lands in the inbox — or in spam, for every customer on your list. We block campaigns that have no unsubscribe link in the email. It isn’t a formality. A missing opt-out link is the fastest way to break a sending domain that took months […]
You spent hours writing the perfect email. The offer is strong, the design is clean, the call-to-action is impossible to miss. Then you hit send — and barely a quarter of your list ever opens it. If that sounds familiar, you’re not alone. The open rate is the first hurdle every campaign has to clear, […]
