Email Marketing
Black Friday Email Marketing Plan for Shopify (2026)
Plan your Black Friday email campaigns in 8 weeks. Get key dates, a 12-email schedule, subject lines and a launch checklist for your Shopify store.
10 min read
Resources
The Uppush blog
Practical guides on email marketing, web push and recovering more sales on Shopify.
StrategiesHow to create a Shopify email marketing strategy from scratch
Email marketing can become one of the most useful channels for a Shopify store, but simply sending occasional promotional emails isn’t a strategy. A good email strategy connects list building, automation, segmentation…
14 min read
StrategiesHow to send the right message to the right customer
Sending the same email to every customer may be simple, but it doesn’t mean the message is relevant to everyone. A new subscriber, a first-time buyer, a loyal customer, and someone who hasn’t purchased in months are at…
12 min read
StrategiesHow to turn first-time buyers into repeat customers
Getting a customer to place their first order is only the beginning. The bigger opportunity is turning that first purchase into a relationship that continues over time. Customer retention focuses on bringing existing…
15 min read
StrategiesShopify email deliverability: How to keep your emails out of spam
You can have great products, a strong offer, and a well-designed email, but none of that matters if your customers never see the message. For Shopify stores, email deliverability is the foundation of email marketing…
12 min read
StrategiesBest Shopify web push notification apps
Web push notifications give Shopify stores another way to reach shoppers after they leave the website. Unlike email, web push does not require a visitor to give you an email address. After opting in through the…
11 min read
StrategiesWin-back email: How to bring inactive customers back
Getting a customer to make their first purchase takes time, effort, and marketing spend. But the relationship does not end after that first sale. Some customers stop opening emails, stop visiting your store, or simply…
13 min read
GuidesKlaviyo vs Omnisend: Which is better for Shopify?
Klaviyo and Omnisend are two of the most popular email marketing platforms for Shopify. Both offer ecommerce automation, segmentation, customer data, and integrations designed to help stores recover sales and increase…
12 min read
StrategiesHow to grow your Shopify email list without spending more on ads
Paid ads can bring new visitors to your Shopify store, but they do not have to be the only way to grow your email list. In fact, many stores already have an audience they are not fully capturing. Visitors browse…
11 min read
StrategiesShopify popup examples that actually grow your email list
A Shopify popup can be one of the simplest ways to turn website visitors into email subscribers. But a popup that simply says “Subscribe to our newsletter” is rarely enough. The best Shopify popups give visitors a…
14 min read
